The Wonderful History of the Air Jordan MJ1- MJ16 (Part 1)

       30 years ago, the union of two colossi would completely change the history of the sport. In September 1984, the then young and promising Michael Jordan signed an exclusive contract with the Nike brand that would make him a world icon.

In those years, Nike was a consolidated firm in the United States sneaker market, but it had not yet taken the planetary leap it would make later.

        For his part, Jordan was a great promise that came from North Carolina, and had just joined the Chicago Bulls. The owner of Nike, Phil Knight wanted to win the market to who was, at that time, his competitor: Reebook, and for that he hired a basketball player. Of course, Jordan was just a player with a lot of potential. But it was a bet that Nike was determined to make.

         They say it was difficult to convince Michael, who was determined to make his agent sign with Adidas. But Knight offered him everything: two cars, a millionaire contract and, most importantly, shoes specially designed for him.

Never, until September 1984, a sportswear company had done that: customize a product to the level of making it unique. But with Jordan, Nike was willing to do it.

         This is how the iconic Jordan were born, which have been the most sold nike shoes, and in this blog we will describe all the MJ shoes and thus know more about these incredible sneakers.

Air Jordan 1 High Og

         They were designed by Peter Moore and were launched in 1985.

         The icon, few models have meant so much for the design of sneakers as the Air Jordan 1 High launched the year in which the 23 was named Rookie of the year with the Chicago Bulls. Today they are still valid and sold out after sold out with large companies such as Off-White, Nike Air Jordan 1 or Travis Scott Air Jordan.

        An original pair of 1984 can be worth € 18,000 if they are new and that gives us a clue about the historical value they have. The NBA did not let him wear colorful sneakers under a heavy fine of $ 5000, which Nike paid without hesitation for a second. Currently models are still coming out and from small to older they keep freaking out when their Air Jordan 1 fits.

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Air Jordan II

          Release Year: 1987 Designer: Peter Moore and Bruce Kilgore

        The Air Jordan II have gone down in history because they were the first to stop carrying the Swoosh brand, the potential of the Jordan brand personality was already being sensed. They are not well known since Jordan was injured and the Air Jordan II saw little on the track, but Jumpman won his first math contest with them on. Currently, models are still coming out, but they don't even rise up like the AJ1, suitable for melancholy, basketball players and collectors.

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Air Jordan III

Release Year: 1988

Designer: Tinker Hatfield

      Here we have the favorites of Michael Jordan and many collectors, the first in which the Jumpman logo was seen, the air unit seen and with which the 23 beat all the records: MVP of the regular league, winner of the Matte Contest, MVP All-Star, and Defensive Player of the Year. Here the legend began, models that are considered holy grails began to appear and today with the AJ I, the AJ XI and the AJ IV are the most respected in the family, the first designed by the mythical Tinker Hatfield that still today You can buy, check the available catalog.

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Air Jordan IV

Release Year: 1989

Designer: Tinker Hatfield

Image result for air jordan iv

        It was beginning to glimpse the divine light that Michael Jordan emitted and Tinker Hatfied decided to bet on innovation and risk including new materials and elements that would remain in the retina of the sneaker culture forever as are the breathable membranes and the closure system with the flying wings of Jordan. They also bet heavily on marketing and the 23 helped to encumbrate them with one of the most important moments of his career: the winning shot against the Cavaliers in the payoffs.

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