Bape and its Japanese Gorilla.
A Bathing Ape or Bape is a streetwear brand founded in Japan in the 1990s by Nigo, A young designer (DJ, drummer and producer), who made it a wellspring of millions. The nickname "Nigo" of the Japanese designer comes from his admiration for Hiroshi Fujiwara. Since NIGO literally means number two (without negative connotations, it goes to say that NIGO was a kind of Fujiwara two). NIGO studied at Bunka Fashion College but, instead of studying design, she attended fashion editing. As we can see, the spirit of the Japanese was not so much to make history from scratch, but to be the chronicler of it or to replicate it. At just 35 years old, Nigo has managed to not only found an entire empire but a lifestyle around his brand. His first store was in the Harajuku area, in Shibuya, Tokyo, in 1993, and he only sold T-shirts. Now, in addition to the Baby Milo & Bathing Ape T-shirts, the firm also makes sneakers (Bape Sta trainers), jeans and underwear. And today it not only ...
